Exploring Fashion Innovation and Green Transformation

Delegation from the China-Europe Fashion Institute Visits Minfeng for Research and Exchange

On May 17, Wu Bo, Dean of the China-Europe Fashion Institute of the Hong Kong Higher Education Business School, led participants from the 116th Fashion Brand EMBA Enterprise Workshop to visit our company for research and exchange.

During the visit, the delegation toured the company’s sample exhibition hall and production workshops, and also visited the tourism project Adventure Island Theme Park operated by Zhejiang Gaole Tourism and Culture Industry Co., Ltd. They closely observed the application scenarios of technologies such as resin research and development, base fabric production, and finished synthetic leather manufacturing. The delegation also conducted on-site investigations of the operation and management model of the cultural tourism project, held in-depth discussions on topics such as fashion, technology, and business, and carried out Fashion EMBA thesis guidance and exchanges.

President Shao Ye introduced the company’s development history, core businesses, and competitive advantages in detail. Yuan Rong, Procurement Director and founder of a fashion brand, shared practical experience from a management perspective on the company’s digital transformation and supply chain optimization.